Your product will not be recommended by the assistant much longer. It…
A dated reversal: a last resort in October 2024, a self-serve ad platform in July 2026. What the neutrality promise leaves uncovered, and the 3 measurement moves to make this week.
The ad platform of the main consumer assistant opened self-serve this week. Anyone can now build a campaign, set a budget and buy a slot. The line that comes with the announcement is reassuring and probably sincere: ads do not influence the model's answers. That is true, and it is exactly the problem. The promise protects the neutrality of the text. It protects none of what matters to you, if you have a product someone might recommend. Because the answer and the click have just been separated. Why it matters (PM, PO, founder): your product can stay cited in the answer and still lose the visitor, captured by the paid block right underneath. This week's move: measure your presence in the answers across three assistants and keep the dated screenshot. It is your last measurement of pure…