Your users don't trust AI. Five minutes of use is enough to bring the…
One first use of AI, even forced and rated lower, is enough to bring people back. A look at eight help pages, the exercise that counts what your AI feature imposes, and the grid that says what your reuse rate really proves.
You shipped an AI feature, your users are ignoring it, and you are planning a campaign to win them over. A study published at the end of August says the pitch is not what changes their mind: the first use is, even forced, even rated lower. And that is the moment your reuse rate starts telling a different story from the one you think. What you walk away with: an exercise that counts what your AI feature imposes, and a grid that says what your reuse really proves. What changes (designer, PM, PO, design system): the first use builds the habit, whether it was chosen or not. Why this week: a team from Harvard, MIT and Imperial College measured it on nearly 3,000 people, 981 of them followed for a month with OpenAI. · · · <!-- order:freeform --> They wanted a person, they got an AI The…