Les six métriques qui disent quoi corriger sur une page
The minimum reading grid for a site or landing page audience, in six entries. Traffic sources say where visitors come from. Search terms say what they were actually after on arrival. Bounce rate counts the share that leaves without going further. Time on page, crossed with scroll depth, says how far they read. Device, crossed with screen size, says what they read you on. Conversions say whether they take the intended action. Each entry earns its place by what it points at fixing: a high bounce means either a broken promise or an answer found on the first screen; a drop-off in the first third says the key message sits too low; a full read with no conversion indicts the call to action rather than the content.
Strengths
- Six entries only, holdable in your head, with no dedicated tool needed to start
- Each entry points at a content fix rather than at an indicator to contemplate
- Readable by a non-technical profile, so shareable with whoever writes the page
Limitations
- A page grid, not a product one: it says nothing about retention or the user lifecycle
- On low traffic the six entries move at random and support no conclusion at all
Best for
- Reviewing a landing page that does not convert, with no idea where to start
- A designer or PM inheriting the numbers without having set up the measurement