A competitive analysis where every cell has its page
AI finds the competitors and fills the grid. You open every page, walk the journeys and pull out three to five gaps worth acting on, not a ranking.
Why
Ask “compare these three tools” and you get a spotless table, half out of date. AI answers from memory: last year’s price, a plan renamed since, a feature that sounds right. Nothing in the cell tells you which is true. And it is wrong with the same confidence it is right, so the doubt never comes from it. The other trap is the overview. Twenty competitors, forty criteria, a document nobody opens twice. An analysis serves one decision, and it is judged by what the team changes after reading it. The table tells you where the others are. Where you go is yours to decide.
When
You build this kit early in a project, when a product decision depends on what others do. Audience: product designers, PMs, POs. ✅ You know it's your kit when You are reworking a journey (sign-up, checkout, settings) and want to see how others do it You are setting a price or a plan and need everyone else’s current pricing Someone handed you a comparison table and nobody knows where the cells…
Tools included
- Claude
- Firecrawl Cli
- Competitive Ads Extractor
- Claude Code
- Mobbin