AI preps your interviews, you do the listening
Goals, guide, rehearsal, screener, consent script: AI gets through the prep for a round of Discovery interviews. The interview itself stays yours, because a good follow-up cannot be scripted.
Why
A bad interview is often lost the night before, while writing the guide. Questions with the answer baked in, polite participants saying yes, and a team walking away more convinced of what it already believed. AI speeds up the prep. It speeds up the flaw too, because its questions often lead and it happily plays your users for them. The split fits in one line: AI preps and sorts, you listen and follow up. Synthetic users: fine for hypotheses, never for validation.
When
Set up this kit ahead of a round of Discovery interviews, when a product decision is waiting on answers. Audience: product designers, PMs and POs, with or without a researcher on the team. ✅ You know it's your kit when Nobody has talked to a user in months and the roadmap keeps moving anyway Your last round came back with polite yeses and zero surprises The first calls have to go out soon and…
Tools included
- Claude
- Granola