Presets as brand package, compresser tokens+font+color en code partag…
Brand packaging pattern: encapsulate a brand's complete visual identity (tokens, fonts, colors, dark mode, radius, spacing scale) in a versioned 'preset', distributable via package manager (npm, shadcn registry, Figma Make kits). The sub-brand consumes the preset, overrides only what diverges. Avoids sibling DS duplication. shadcn CLI v4 + Vercel registry-starter are the technical references.