Make
Visual no-code automation platform (formerly Integromat). Zapier competitor with a more powerful visual editor for complex flows (loops, conditional branches, error handling) and often cheaper pricing.
Strengths
- Visual scenario editor, see the whole workflow at a glance
- Native conditional logic, loops, error handling, much more powerful than Zapier
- Per-operation pricing often 2-3x cheaper than Zapier at equal volume
Limitations
- Smaller app catalog than Zapier (3,000 vs 9,000)
- Steeper learning curve than Zapier, not for someone who 'just wants to connect 2 apps'
- Free tier capped at 1,000 ops/month, short for active scenarios
Best for
- Complex workflows: if Zapier requires cascading Filters and Paths
- Ops teams scaling automations without blowing the budget