Whop (campagnes de clipping)
Whop is a marketplace where creators and brands run clipping campaigns: they set a rate per 1,000 views and a budget, clippers republish excerpts of their content, and the brand approves each video before it is paid. The programme is called Content Rewards. It started on Whop in late 2024, but is now a separate company, with a standalone app at contentrewards.com since August 2026; it can still be used inside Whop. Seen in [Instagram reel Dej1p_IgkuM](https://www.instagram.com/reel/Dej1p_IgkuM/), which does not name Whop out loud: the reel description cites it, with OpusClip, to fetch a campaign’s content and then clip it.
Strengths
- Payment terms are set by the campaign: rate per 1,000 views, budget, approval
- You reuse content supplied by the creator, so it is permitted
Limitations
- Earnings not guaranteed: they depend on views, terms and the approval of each clip
- Rates and fees mostly come from third party guides with a commercial interest; we did not check clipper-side fees on whop.com
- The programme moved out of Whop into its own app: the names “Whop Content Rewards” and “Content Rewards” get mixed
Best for
- Someone who wants to test clipping at small scale, without showing their face, accepting that earnings are uncertain