Zapier
No-code automation platform connecting 9,000+ apps. Workflows ('Zaps') triggered by an event running a chain of actions on other apps.
Strengths
- Largest integration catalog on the market, almost every SaaS tool is there
- Dead-simple UI, a PM/marketer builds a workflow in 10 min
- AI Agents (2025) add an LLM layer to Zaps
Limitations
- Free tier capped at 5 single-step Zaps, runs out fast
- Per-task pricing escalates quickly: 750 tasks/month = $30/month
- Limited conditional logic vs Make, for complex flows Make/n8n are better
Best for
- Marketers and PMs wanting to automate notifications and SaaS sync
- Simple workflows: new lead → Slack + Airtable + email